Proofing

It pays to get it right . . .

First impressions count. If a visitor arrives at your website looking for a product or service and the first thing they see is a bad spelling or grammatical mistake, they might just go to a competitor with better attention to detail - and you’ve lost a strong prospect.

I’ve spent more than 25 years looking for and correcting others’ writing mistakes. I’ve developed a good eye for it. I’m not a professor of grammar or a language snob – I just think that presenting your communications properly is a key part of respectful and effective business. If new prospects are to take you seriously, they’ll need to see that you pay attention to the small things.

In writing or refining your comms content, I aim for accuracy and consistency of message, style and tone. It pays dividends in engagement. For your website, it makes the reader’s experience comfortable and useful, maximising the time that they’ll spend reading it. That in turn boosts your SEO performance, bringing more prospects to your door.

And most of all, there should be no face-palm moments like this: