Copywriting
Good copywriting is essential for the effective communication of ideas. Done badly, it can turn people away from the very thing you want them to engage with.
We all see writing every day – emails, websites, adverts, social media, subtitles, recipes - even books, sometimes. We are bombarded by written content from all directions, but so much of it is poorly done. Good writing means conveying an idea effectively, and to do that you need (among other things) the right choice of words, in the right place, for the right reasons.
Good copywriting requires efficiency, delivering the most meaning with the fewest words. Your aim should be to limit word count, not usefulness. ‘Spare’ words and inefficient phrasing should be avoided, so that you can get your point across more efficiently, and hold the reader’s attention for longer.
This level of care needs to be sustained whether you’re writing a 17-syllable haiku, a 100,000-word novel - or the ‘About Us’ section of your website.
If you’d like me to help you with any of those things, call me . . .