“The greatest difficulty, it seems, is in training the essence of morality, the concept of right and wrong. It’s a bit like teaching a restless one-year-old, but with the added pressure of knowing that it will soon be running the world.”

“Virtual production makes it possible for the imaginary world to be brought closer to visible reality for those actually making the film. Compared with the long-established green-screen or chroma-key techniques that it replaces, virtual production leaves a lot less to the imagination for those on set . . .”

“In virtual production studios, the degree of power and skill behind this content generation and control is reflected in the nickname commonly given to the control centre – the Brain Bar.”

“Of course, there’s still ample opportunity for the director and DP to be creative during photography, but the previs can offer a timesaving starting point, one where most of the thinking has already been done.”

“There are already over 120 virtual production-equipped studios worldwide and that skills base – along with the refinements to the technology and the production processes – is advancing very rapidly indeed.”

‘When word counts count, spare words can be a luxury, an indulgence which can be easily cut . . .”

“A new product announcement claimed that it had been designed ‘with the aid of chemical enhancements’. Probably not the first, I’d wager.”

“. . . your brain is very good at reading, so much so that it just gets on with it whether you’re paying attention or not.”

“If you’re watching a movie and there’s a character who does PR, it’s a good bet they’re the most annoying person in it.”